Thinking of starting your own brand? Whether its an apparel line or any other product or service, check out these articles I wrote for the blossoming entrepreneur.
Brands & Their Power: Clearing Up Common Misconceptions
The Importance of Good Positioning
I was very lucky to have found great resources like www.IAMTHETREND.com, www.theartofapparel.com & www.emptees.com when I was first starting out. Even though I knew about marketing and business, I really had no grasp on the complexities of screen printing, wholesaling, different brands of tees, etc. so I truly owe a lot to the people who gave me advice along the way! Although there were many articles about these topics I felt all of these sites were lacking marketing contributions. I don’t claim to know everything and a lot of the business is “learn as you go” but these articles I’ve written (I hope) will help people just starting out understand the importance of planning, branding, PR, positioning, etc.
-Lori
