What happened to good music videos? Remember Mr. Big and R Kelly? THAT was a great music video. There are still artists who are putting out immensely creative ideas but a lot of today’s music videos are nothing more than shots of watching the band play with random B-roll to fill time. One of my favorite directors is Jonas Akerlund, a Swedish and grammy award-winning artist best known for Madonna’s “Ray Of Light” video and “Spun.” With somewhat of a Tarantino/Stone vibe, Akerlund incorporates short films, trailer-like introductions and storylines that make you say “WTF, mate?”…but in a good way.
His latest work is a Lady Gaga video ft. Beyonce for “Telephone.” The video really doesn’t follow the lyrical context of the song since its a follow-up to “Paparazzi” but its incredibly hilarious and entertaining nonetheless. I’m usually not a huge Gaga fan but this video may have just pushed me over to the dark side. Plus, Beyonce looks smoking hott in whatever she does which is always a plus. Damn you, Jiggaman.
I highly recommend checking out more of Jonas Akerlund’s work, especially the short films. I can dig music videos if they were more like this.
-Lori
