When developing the CAVATA brand, I thought about everything I would want to see as a customer; comfortable cuts, quality screenprinting, attention to details, etc. That’s why I take such pride in putting out the best product I can. From the custom-color hem tags and the screened neck tag prints (who likes scratchy tags!?) to our packaging and free pins and stickers we include in every purchase, every piece is part of a bigger experience for fans of the CAVATA brand.
I will say, though, the more pieces there are to a puzzle…the harder it is to put together. I can’t tell you how many problems I’ve run into since we’ve started- between problems with the screenprinter, the server for the online store and even having a web designer steal hundreds of dollars from us (yep, that happened) it seemed nothing was going right. However, if you want somethign bad enough, you’ll fight for it even if the odds are stacked against you. From these mistakes we learned how to do business properly in order to avoid problems, who in the industry not to work with, what to expect with certain projects and (most importantly) how to bounce back when problems do arise. At the time I was never happy when something went wrong but now I am actually thankful these things happened because it makes our success that much sweeter.
So, as many of you know we ran into a few snags with the summer line (and I’ve tried to answer all of your email/facebook/myspace/twitter questions so if I missed yours here’s the answer!) The new tees are dropping THIS MONTH. I’m on my way out the door to bring the latest shipment to our seamstress who sews on every single custom hem tag by hand. After that, its photoshoot time! Sorry for the delay. CAVATA works HAHDUH (aka harder…if you’re a Bostonian you’ll get it). Maybe I’ll even put up a discount code to make up for the delay…keep checking back and thank you for all of your support everyone.
-Lori
